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\ \ HOODIES\ \ Shop All](/content/collections/hoodies/index.html)

\ \ TEES\ \ Shop All](/content/collections/short-sleeves/index.html)

\ \ HEADWEAR\ \ Shop All](/content/collections/headwear/index.html)

\ \ SHORTS\ \ Shop All](/content/collections/bottoms/index.html)

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BEST SELLER

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Lightweight

Protective

Durable

Wicking

Quick Dry

Color: Tropical Giraffe

Tropical GiraffeEmerald Coast CamoCloud CamoCheeky ChipCheeky AguaThunder GiraffeBluewater CamoDune StalkerJungle MirageSavage SycamoreSlateBoneSalty ZebraFrothy Zebra

Size

XSSMLXLXXLXXXL

View Hoodie

\ \ SWELL DWELLER\ \ Shop](/content/products/swell-dweller-snapback?variant=47446080913570/index.html)

\ \ WAVY\ \ Shop](/content/products/wavy-snapback/index.html)

\ \ SILVER KING\ \ Shop](/content/products/silver-king-snapback?variant=47451725824162/index.html)

\ \ SWELL DWELLER\ \ Shop](/content/products/swell-dweller-snapback/index.html)

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NEW

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Lightweight

Durable

Wicking

Quick Dry

Color: Slate

SlateJavaJungle MirageSand Zebra

Size

SMLXLXXL

View Short

\ \ Light as the air. Tough as the sun.\ \ Shop Hoodie](/content/products/grayton-ultra-lightweight-hoodie/index.html)

\ \ Hot off the press!\ \ Shop New Tees](/content/collections/graphic-tees/index.html)

A Tuna Salad, Please

A coincidental lunch-break-moment turned out to be fate: "I heard an Australian lady order a 'chuna salad,'" he recalls. “I quickly found out that Australians pronounce tuna that way, and I thought it was a fun, unique name for the brand with a distinct tie to sportsfishing.

[Read More About Choona](/content/pages/about "About"/index.html) →

New Episode Out Now

Blue Horizon Lodge is a fisherman’s paradise and a top recommendation for a Belize trip. The Choona crew pursued a grand slam—Tarpon, Bonefish, and the elusive Permit...

Watch Video Now → [Read Blog](/content/blogs/articles/chasing-the-grand-slam-the-choona-crew-takes-on-blue-horizon-lodge-belize "https://choonaclothing.com/blogs/articles/chasing-the-grand-slam-the-choona-crew-takes-on-blue-horizon-lodge-belize"/index.html) →

A Tuna Salad, Please

[Read More About Choona](/content/pages/about "About"/index.html) →

New Episode Out Now

Our mission is to build everyday technical apparel that best prepares you to choose your nature.

Customer Reviews

465

10/02/2026

the best i’ve ever worn

Grayton Ultra-Lightweight Hoodie

awesome!! i was skeptical but really liked the design so i ordered one to try out. kept it...

vivencio a.

United States

10/02/2026

Grayton Ultra-Lightweight Hoodie

Very nice. Especially for 1/2 off

Andrew

United States

10/02/2026

Grayton Ultra-Lightweight Hoodie

I knew I was going to live in this as soon as I felt it. Ordered another which is on...

Daniel

United States

10/01/2026

Great hoodie

Grayton Ultra-Lightweight Hoodie

Love the fit and prints, super comfortable and also received it super fast. Can’t wait for another sale.

Mateo H.

United States

09/30/2026

Grayton Ultra-Lightweight Hoodie

Awesome product

Susanne

United States

09/30/2026

Search is over

Grayton Ultra-Lightweight Hoodie

Tried them all most you sweat in and doesn’t fit well ! This one hit the nail on the head...

Richard R.

United States

09/29/2026

Grayton Ultra-Lightweight Hoodie

I really like them and would definitely get more. 👍

Helena

United States

09/29/2026

Grayton Ultra-Lightweight Hoodie

Quality is amazing!

Jonny

United States

09/26/2026

Excellent fishing shirt

Grayton Ultra-Lightweight Hoodie

I just got the Dune Stalker hoodie. I haven’t had the chance to wear this fishing yet, but my initial...

Zachary C.

United States

09/26/2026

Grayton Ultra-Lightweight Hoodie

The fit is perfect. The fabric Is lightweight and reflects the description on the website.

Thomas

United States

09/26/2026

Amazing but to expensive

Grayton Ultra-Lightweight Hoodie

Its good if u had more for the 50 off i would buy most all of them but I would...

Riley H.

United States

09/25/2026

Awesome!

Grayton Ultra-Lightweight Hoodie

Awesome product. Material and hood are great.

TIMOTHY B.

United States

09/25/2026

Great mask

Grayton Sun Mask

Amazing! A great product.

Zach H.

United States

09/25/2026

Grayton Ultra-Lightweight Hoodie

Love it

Jesse

United States

09/24/2026

Great customer service!

Grayton Ultra-Lightweight Hoodie

I received my hoodie damaged (a couple of small holes) and Jill with customer service was very nice and sent...

Peter S.

United States

09/24/2026

lol

Choose Your Nature Tech Tee

Love the tee , colors are great

Shayla G.

United States

09/23/2026

Grayton Ultra-Lightweight Hoodie

Great fit

Gaston

United States

09/23/2026

Awesome hoodie

Grayton Ultra-Lightweight Hoodie

Works great. Comfy. Nice and thin. I bought another one !!!!

Bucky M.

United States

09/23/2026

Love it!

Grayton Ultra-Lightweight Hoodie

Love these hoodie! I wear all the time. Cool when it’s warm out, and warm if it’s a bit cool...

John T.

United States

09/22/2026

Grayton Ultra-Lightweight Hoodie

Lightweight, great fit.

Marc

United States

09/20/2026

Great Quality, fast shipping

Grayton Ultra-Lightweight Hoodie

6’0”, 180lbs and a large fit perfectly. Would size up if you are in between two sizes. Button on the...

Dhruv P.

09/19/2026

Same quality as the long sleeve

Choose Your Nature Tech Tee

These shirts have the same quality as the long sleeve shirts. These are my go to for the gym boat...

Cjpelly

United States

09/19/2026

Great shirt

Grayton Ultra-Lightweight Hoodie

Shirt was great and the company was great. The Shirt i bought was on sale the next day and gave...

Samuel R.

United States

09/16/2026

Top-tier fishing shorts!

Panhandle Short

Lightweight, extremely comfortable, and quick-drying. These are my new go-to shorts for fly fishing the surf!

Matt H.

United States

09/16/2026

Great Product and Customer Service

Grayton Ultra-Lightweight Hoodie

Awesome lightweight hoodie! Perfect for hot days at the beach and added sun protection.

Colby M.

United States

09/15/2026

Beat Hoodies

Grayton Ultra-Lightweight Hoodie

Choonas Grayton Uktra Lightweight are the BEST lightweight hoodies made no doubt!! Awesome, soft and comfortable and yet durable...

David R.

United States

09/11/2026

Grayton Ultra-Lightweight Hoodie

Super soft amazing quality! Love it

Matt

United States

09/11/2026

Quality lid!

Swell Dweller Snapback

Quickly turned into my favorite hat! Durable fabric but breaths nice. Yet another quality product from Choona.

Austin B.

United States

09/10/2026

Dream shirt for mowing

Grayton Ultra-Lightweight Hoodie

Fit was fab, except tummy was tight (I need to lose weight). Love the fabric, the design and detail are...

Kim K.

United States

09/10/2026

New favorite workout shirt

Choose Your Nature Tech Tee

I picked some up locally and these are butter!

Carnes

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Choona was created to change the culture of the outdoor industry, every garment is designed with a purpose for a purpose. Our mission is to build everyday technical apparel that best prepares you to choose your nature.

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